Exclusive advertising deal promotes NAFD members
The National Association of Funeral Directors (NAFD) has signed an exclusive two-year deal, effective from January 2009, to promote its members in more than 130 registry offices throughout England and Wales.
Adopting the theme ‘Need A Funeral Director’, the NAFD has developed a 30-second promotional campaign, which is now showing on TV screens in registry office waiting areas. Highlighting the fact that its Code of Practice, to which all members must adhere, sets the standard for quality of service in the profession, the NAFD aims to encourage the general public to choose funeral directors that are in membership of the Association.
Viewed alongside Perfect Choice Funeral Plans and just a handful of other service providers, the NAFD’s promotion is set to reach across all sectors of society within its members’ local communities.
“Businesses that operate in a finite market like the funeral sector grow by increasing their market share, so anything funeral directors can do to raise their profile and develop better relationships within their local communities will benefit them over the long term,” says NAFD chief executive officer Alan Slater.
“With this promotion we are once again demonstrating how the NAFD is working hard on behalf of its members and maximising its resources to promote them and channel new business opportunities to their door.”
The advertising deal has been concluded in conjunction with Perfect Choice Funeral Plans, which are sold exclusively through NAFD members.
Perfect Choice marketing manager Tony McAndrew said: “The pre-need market is becoming more and more competitive so we are always looking for ways of maximising our marketing spend to present Perfect Choice Funeral Plans to key segments of our target audience.
“This registry office initiative will enable us to do just that while also enhancing relationships with our accredited funeral directors, which have been key to the success of Perfect Choice to date.”