Funeral Director Monthly reaches more decision makers

It’s official – circulation of the Funeral Director Monthly is on the rise! The latest ABC audit confirms that the magazine is reaching even more key individuals within the funeral sector, underlining its value to advertisers.

Between 1 July 2009 and 30 June 2010 the total average circulation of all issues distributed numbered 3,678 copies. This compares with 3,545 for the previous ABC Certificate period, representing an increase of 3.75%.

The Funeral Director Monthly remains the only journal in the sector that is independently audited and has its circulation verified by ABC – the media industry organisation set up to provide buyers of advertising space with a benchmark so that they can make informed decisions about competing media, and to give media owners an effective promotional tool.

ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including business to business publications such as the Funeral Director Monthly. All ABC data is prepared to independent, industry-agreed standards of auditing and record-keeping and leads to the universally recognised ABC Certification.

Given the current economic climate ABC Certification is more important than ever, both to advertisers, who want to make sure they are spending their marketing budgets effectively, and to media owners, who are having to work hard to attract advertising support. Since the ABC Certificate provides independently verified, accurate and comparable data which confirms that audited media adhere to key standards and requirements, advertisers and media owners alike are reassured by the added credibility it gives to circulation statistics.

“We are delighted that ABC has given the Funeral Director Monthly a positive audit on an increased circulation, proving once again that our magazine provides excellent value to businesses that want to advertise their products and services to the funeral sector,” says NAFD chief executive officer Alan Slater.

“Since each copy goes to an individually named person at a single address, advertisers know that they can trust the Funeral Director Monthly to convey their messages to the profession’s decision makers.”